In the gay pornography industry, that uses amateurs as well as professional actors, the term gay-for-pay refers to actors who identify as straight but who engage in same-sex sexual activities for money or sexual gain. Through the 1990s, mainstream movie and television actors have been more willing to portray homosexuality, as the threat of any backlash against their careers has lessened and society's acceptance of gay and lesbian people has increased. The stigma of being gay or labeled as such has steadily eroded since the Stonewall riots began the modern American gay rights movement in 1969. The term has also applied to other professions and even companies trying to appeal to a gay demographic. Gay-for-pay describes male or female actors, pornographic stars, or sex workers who identify as heterosexual but who are paid to act or perform as homosexual professionally. Entertainers such as Village People ( Eric Anzalone pictured) profit by featuring stereotypical gay fantasy personae.